Auroboros - Biomimicry

Paula Sello

Biomimicry is a world-first digital-physical body of work that reimagines fashion as a living, evolving system. Bridging biotechnology, VFX, and immersive performance, the project presents couture that grows, blooms, and disintegrates—both physically and virtually—on and around the human body. The centrepiece of the film features singer Tsunaina in a gown that crystallises in real time over 6–12 hours.

Grown on a sculpted wire mesh, the salt crystals bloom across her body in response to breath and time, eventually falling away like petals. As this organic process unfolds, digital environments are projected onto her form, blurring the line between physical and virtual until they merge, creating a new ‘biomimetic’ reality where one cannot tell what is real and what is rendered.

This interplay extends across the project’s digital ready-to-wear collection, debuted as the first fully virtual fashion collection at London Fashion Week. Designed with cinematic VFX techniques, the garments are zero-waste, size-fluid, and rendered directly onto avatars or photographs. Here, the language of physical crystal growth is translated into limitless virtual bloom. Together, these elements construct a living system, temporal in the physical realm, eternal in the digital. Drawing from Annihilation, Jane Benyus, and Fleur du Sexe, Biomimicry proposes a new creative philosophy: Nature Tech—where the intelligence of biology informs the future of digital design.

Project Collaborators:

All work belongs to Paula Sello and Alissa Aulbekova, creative directors & founders of Auroboros LTD.